• Developed products : Press tour and PR material
• Scope : Spain – Italy
• Objective : Increase the brand awareness in the food sector journalists

The major Spanish food sector journals have participated in the press tour organized by Grupo Publips to publicize to the media the origin of the apples Val Venosta. The journey took place in May and has been a great success. Journalists have been able to see by first hand the region in which are produced more than 350,000 tones of apples.

Val Venosta representatives know the importance of the specialized media as main transmitters to the distribution channel of the new market opportunities. During the trip were scheduled a series of visits to show to the journalists those methods of production, conservation and distribution, that allow Val Venosta to maintain its product presence on market during twelve months per year.