• Developed products : Street furniture, microsite, national tv spot, Spotify, and radio.
• Scope : Spain and Europe.
• Objective : Positioning the city of arts and sciences as an alternative entertainment for the whole family

Visit the City of Arts and Sciences is like visiting another world. A world where is allowed to play with electricity, you can run next to a shark and just looking up above you can see planets and galaxies. This is the idea that the new slogan that we have created for the City of Arts and Sciences of Valencia is transmitting: "This city is another world."

The campaign had a small teaser on the occasion of the Easter holidays in the form of billboards, radio spots and outdoor: street furniture, phone boots, but it’s now in summer when it can be enjoyed in all its dimensions. The wait has been worthwhile because without doubt this campaign... is another world.