• Developed products : Metro station customization
• Scope : Local
• Objective : To encourage visits to the Oceanogràfic among metro system users

In the latest Publips campaign for the largest aquarium in Europe we aimed to increase the number of visitors to Oceanogràfic. We created a remarkable campaign by theming Xàtiva metro station to create a huge attraction for the users of this public service; everyday they could admire some of the 500 different species that are living in the aquarium and hear the characteristic sounds of the oceans. It was a spectacle for the senses!