• Developed products : fan page on Facebook, adver-gaming, advertising panels, giant billboards, sending merchandising to journalists and special edition packaging,
• Scope : Spain
• Objective : To relate the Formula 1 Grand Prix in Valencia with Amstel Alcohol-Free

The formula 1 Grand Prix arrived, and once again, Amstel wanted to be there as a supporter; to make it possible we created a complete campaign. With a large outdoor presence, radio and, of course, internet campaigning - the champion media to reach young audiencies. Among the actions that we undertook within the network, possibly the most striking was the Valencia Street Circuit game that we developed for Facebook, where customers could win a pair of tickets for the F1.