The new campaign of the Valencian Tourism Agency has already come out. With a transmedia strategy, the message flows, thus being enriched through a mix media where online is quite important.

This media cover a great quantity of issues, among them the contest on the Valencian Community fan page in Facebook, where we look for those who more desperately need a holiday. This issue will be supported in owned media created or adapted for the campaign: the website www.comunitatvalenciana.com, the microsite “intense experiences”, the youtube brand channel, promotion in the TV show “El Hormiguero”,... besides traditional media as TV queues or radio commercial breaks.

Another action to be carried out will be the Valencian Community Meeting Box, a road show that will travel along 11 cities, both in Spain and abroad and where the audience will be able to interact, living a performance of intense experiences of the Community.

Furthermore, Amstel has joined the campaign creating a TV commercial in collaboration with the Valencian Tourism Agency, where the coolest beer of the world is included within the Valencian Community offer.

The campaign, that we have created together with Engloba and Media Planning Group, will last for two years.

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