Publips, in collaboration with the AMIN agencies representatives of Switzerland, France and Germany, has won the tender for the multi-country communication campaign of the American brand Caterpillar. In particular, the campaign will promote the services offered by the chain of CAT Rental Stores in the three countries. The target of the campaign are the major construction companies in each country and the communication objective is to increase brand awareness. The campaign, which was signed in Geneva last week, will develop a common strategy whereas the practical application will be adapted to the specific needs of each country, both on and offline.