With the aim of promoting the Wines from the Guarantee of Origin of Valencia in USA, Publips will implement a communication strategy in three states: California, New York and Colorado
04 July 2011
The starting signal will be in September, in which we will start the public relations campaign on social networks. In addition we will do tastings in restaurants with internationally renowned sommeliers, and will manage the participation of the D.O. of wine from Valencia to fairs and events like the "Wine & Food Classic" in Aspen.
Communication actions will be undertaken in collaboration with our Amin network agencies in California, New York and Colorado.
A new project for the network of agencies that will undoubtedly get the Americans know and appreciate the quality of wines from Valencia.