Promoting Wines from Valencia
- Productos desarrollados: Microsite, fanpage in Facebook and video presentation
- Ámbito de actuación: Online media
- Objetivo: Generate brand awareness in the US on the DO Wines from Valencia and its wineries.
As a presentation of the wineries and the D.O. Wines from Valencia and to support the campaign in USA, we made a video presentation introducing the wineries that are promoting in that market.
In this video, we increased the notoriety of the wineries, to facilitate their knowledge and product tasting around the world.
In social media, following the creation of the fanpage in Facebook, and thanks to the work of revitalization and creation of quality content, in a single week Wines from Valencia increased more than 600 fans. All this with the crucial support or two community managers, one in Spain and one in the U.S to continue promoting the growth of the page.
On the other side, the microsite winesfromvalencia.com has been updated according to the needs of the campaign to use it as a useful information and contact tool.
Vídeos de la campaña
Wines from Valencia
The Valencia Wine Designation of Origin is supporting the promotion in the U.S. market of 5 of its brands: Baronía de Turís, Bodegas Enguera, Cherubino Valsangiacomo, Anecoop and El Villar.
