• Developed products : TV, magazines, outdoor, press office and promotions.
• Scope : Spain - Portugal
• Objective : To present the brand to the Spanish consumer positioning it for its taste.

Val Venosta Italian apples have taken the path of internationalization and have gained market share in the Iberia Peninsula thanks to an excellent product and a good and original campaign, based on telepromotions, advertising and advertorials in magazines, outdoor advertising, press office, promotion in the distribution channel and to the consumer.

To support their launch in Spain and Portugal, Val Venosta has relied on our international experience. As result, we’ve created a campaign that combines advertising, promotions and press office directed both to the final consumer and to the distribution channel. Thanks to it, today many people, when buying apples, asks for those with the "ladybug on the label".

To encourage co-branding between clients of ours, Grupo Publips has organized a product tasting for a weekend in ten Carrefour centres in Madrid. This action has been developed with the cooperation of some thematized hostesses who introduced the product to the customers of the mall, giving a nice detail for the purchase of the product.