• Developed products : TV, magazines, lectures in schools, flyers, posters, promotions and publicity.
• Scope : Europe.
• Objective : Position oranges and clementines as an healthy and funny snack, and generate new consumer habits.

360 campaign to promote oranges and clementines in the European Union. A great act of 360 communication where Grupo Publips managed to reach various audiences with targeted messages through different traditional and non-traditional communication channels, like; magazines, television, online promotions and educative presentations in schools.
The campaign resulted in some extraordinary measurable successful results: 310 million advertising impacts, 130.000 children contacted in an educational setting, 105.000 participants in online promotions and proud to be the most watched spot in Hungary during entire month.