• Developed products : Internal and external design of the sport equipment (boats, sail, team outfits, merchandising, HQ building...).
• Scope : International.
• Objective : Transmit brand strength.

After the collaboration with BMW Oracle in San Francisco headquarters, we extended our relation by designing and branding three new boats and its base in Valencia. So, starting from the company’s brand identity, we designed the externals of the building, the main accesses and the meeting room built for the American team for the 32nd America’s Cup.
The challenge has been the design of three boats for the boat races: RC44, X40 y TP52. A project where we took care of all the important details of the brand and we made sure that the strength of the brand identity sustained.
An exceptional piece of work that contributed, as we were told, to the success of BMW Oracle during that season.